Known for its consistent river mouth surf break, roving surfers "discovered" Sayulita in the late 60's with the construction of Mexican Highway 200. Today, Sayulita is a prosperous growing village of approximately 4,000 residents. Hailed as a popular off-the-beaten-path travel destination, Sayulita offers a variety of activities such as horseback riding, hiking, jungle canopy tours, snorkeling and fishing. Still a mecca for beginner surfers of all ages, the quaint town attracts upscale tourists with its numerous art galleries and restaurants as well. The most well-established restaurant, Don Pedro's (since 1994), has attracted an international clientele for years, many of whom have vacation villas in the picturesque village. Sayulita has a curious eclectic quality, frequented by native Cora and Huichol peoples, travelling craftsmen as well as international tourists. Sayulita is the crown jewel in the newly designated "Riviera Nayarit", the coastal corridor from Litibu to San Blas. Its stunning natural beauty and easy access to Puerto Vallarta have made Sayulita real estate some of the most sought after in all of Mexico. With a growing ecological awareness and stricter zoning enforcement, development is being regulated to help safeguard the environment and quality of life of the community and surrounding area.